PRUXUS
Partner with a team of local Thai UX researchers who truly understand the local culture, context, and audience, with global UX research standards.
One-on-one conversations to explore user needs, pain points, and motivations in depth.
In-depth Interview (IDI)
Contextual Inquiry
On-site observations to see how users interact with products and services in real-world environments..
Usability Testing
Hands-on testing with real users to evaluate product usability, uncover friction points, and provide actionable recommendations for improvement.
Focus Group
Guided discussions that capture group dynamics, opinions, and shared experiences.
Surveys
Quantitative data collection for large-scale insights and validation.
Participants document their experiences over time, revealing long-term behaviors and pain points.
Diary Study
We support both overseas and local Thai UX/Research teams looking for a trusted researcher partner in Thailand. Whether you need a fully managed research project or expert Thai moderators, we ensure high-quality execution tailored to your objectives.
Why PRUXUS
for Thailand Research?
Local Experts with Deep Cultural Knowledge
Our research team consists of native Thai professionals who bring an insider’s perspective to user behaviors, cultural nuances, and market dynamics. We don’t just translate—we interpret, ensuring insights are contextually relevant and actionable.
High-Quality Research
with Global Standards
We don’t just conduct research—we teach it. As trainers for UX researchers in large Thai corporations, we apply best-in-class research methodologies, ensuring every study is conducted with rigor, precision, and depth.
Skilled Moderators for Meaningful Conversations
Our moderators undergo extensive training to facilitate honest, in-depth discussions. We know how to ask the right questions, probe deeper, and uncover insights that surface true user motivations.
Seamless Collaboration Through Communication
Whether you need full-service research or local support, we work as an extension of your team. With consistent updates at every stage and detailed findings that drive impact, our commitment to clear communication ensures you're always informed and supported.
Real-Time Observation with Simultaneous Interpreters
Want to observe research sessions in real-time? We provide high-quality simultaneous interpretation for international teams, bridging language barriers effortlessly. Our interpreter team features national-level professionals and university lecturers from Faculty of Arts, Department of English.
Recently I had the wonderful opportunity to work along the PRUXUS Design team in Bangkok. They are a team of true user centred design professionals, whose work is at the highest standard and very enjoyable to work with.
Paloma Jain
We used to think that we understood financial problems better than our users, but working with Pruxus helped us see a clearer picture than we thought we did. Pruxus team is very different from other UX companies.
What our clients say
Senior User Researcher, Government Digital Service, GOV.UK
CEO, Zennite
Tanut Sirivarangkul,
We specialize in-depth interviews (IDIs), contextual inquiries, diary studies, focus groups, and usability testing—designed to uncover deep insights into Thai users' behaviors, needs, and motivations.
Yes! We provide real-time observation via video conferencing tools, and with our simultaneous interpretation service, you can follow along in English without missing any details.
Our founder, Khun Pij, holds a Master’s in Human-Computer Interaction (M. HCI) and has trained hundreds of UX designers and researchers across Thailand. Our training principles are based on Carnegie Mellon University’s (CMU) HCI program, ensuring our moderators are rigorously trained in best-in-class research methodologies and facilitation techniques.
We follow global UX research standards, from study design to participant recruitment and analysis. Our team’s deep understanding of Thai culture ensures that insights are accurate, relevant, and actionable.
Yes! We manage end-to-end participant recruitment to ensure you get the right target users for your study, whether they are general consumers or niche audiences.
We’ve worked across various industries, including technology, finance, healthcare, e-commerce, and more. Our research experience spans both B2C and B2B markets.
Frequently
Asked Questions
(FAQs)
Let’s discuss your research needs
and how we can help.
You can email us at hello@pruxus.com, chat with us on Facebook (click on the button below), or use the contact form here. We'll get back to you as soon as we can :-D.
We are one of Thailand’s leading UX research agency, dedicated to conducting user research and with global standards. Our team of native Thai researchers brings deep cultural expertise, ensuring insights that go beyond surface-level understanding. As educators and trainers in UX research for major corporations, we apply rigorous methodologies and best practices in every project. Whether you're an international team looking for a trusted local partner or need expert moderators, we provide high-quality research that drives real impact.
9
No. of employees
2016
Founded
Bangkok, Thailand
Location
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